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Event Strategy, Planning, and Execution

Partner focused events, AI envisioning workshops, and enablement experiences designed to drive real engagement and support your broader business goals.

Strategic event planning session with stakeholders

Event Planning That Starts With Strategy

Strong events do more than fill a room or a virtual platform. They clarify what you are offering, help people see the next step, and connect directly to your product and program goals.

We design events as part of your overall motion, not as a one off activity. Our team works with marketing, product, partner, and operations leads so invitations, sessions, and follow up tell a clear, consistent story.

  • Clear objectives and audience definitions up front
  • Storylines that connect your offerings to real world needs
  • Agenda and format design for in person, virtual, or hybrid
  • Coordination across speakers, sponsors, and stakeholders
  • Registration, communications, and follow up plans that feel specific, not generic

From Vision To Run Of Show

Every event we support starts with a simple question. What should be different for your audience after they participate. We shape the experience around that outcome, from content and speakers to logistics and post event follow up.

  • Event blueprints that connect goals, sessions, and audience journeys
  • Detailed run of show with clear owners for each segment of the program
  • Speaker and content support so sessions stay practical and grounded
  • Coordination with technical and operations teams for streaming, recording, and tools
  • Post event recaps and insight summaries to inform future campaigns and programs
Event team coordinating a live and virtual experience
Team reviewing an event agenda and audience journey

Events And Experiences We Commonly Support

We are often asked to step in when events sit close to product launches, marketplace growth, partner enablement, or executive priorities. In these cases, it is not enough to run a smooth show. The experience needs to translate into adoption, better informed partners, or a stronger pipeline.

Typical programs and events we help plan and execute include:

  • AI and cloud focused envisioning workshops for technical and business audiences
  • Partner and publisher enablement series tied to marketplace growth
  • Launch events for new programs, benefit packages, or accelerators
  • Live and virtual trainings that pair product knowledge with business planning
  • Executive briefings and small group sessions for strategic customers or partners
  • Internal enablement events to align go to market, product, and operations teams

On several programs, our event work has connected directly to results such as increased partner engagement, stronger use of key tools, and revenue growth from cloud marketplace campaigns.

Why Work With Nielsen Vaughan On Events

Our consultants combine event planning experience with deep familiarity in technology, partner ecosystems, and modern go to market motions. They understand the pressures internal teams face and design events that fit those realities rather than adding extra complexity.

  • Senior level consultants with backgrounds in marketing, product, and operations
  • A transparent engagement model that keeps focus on outcomes and value
  • Comfort working across internal teams, partners, and external speakers
  • Clear communication before, during, and after the event so stakeholders know what to expect
  • Ability to connect event performance to broader metrics such as adoption, revenue, or engagement

In one cloud marketplace initiative, our work on events supported a broader campaign that generated meaningful billed services, new purchasers, and higher partner participation.

Senior consultant leading an event planning review

FAQ's

See the most asked questions from our clients.

Planning A High Impact Event For Your Audience?

If you are preparing an event that needs to do more than simply run on time, we would be glad to help. Share your goals, audience, and timing, and we will explore how Nielsen Vaughan can support you in designing and delivering an experience that moves your work forward.