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SMB Pilot for Cloud Marketplace

Project Highlights

  • Generated $2.7M in billed services during a six-month pilot
  • Added 177 net-new SMB purchasers to the marketplace
  • Increased partner engagement and insights by 50%

Services Provided:

  • Go-to-market and campaign strategy
  • Email and lifecycle marketing
  • Partner co-marketing design
  • Performance tracking and optimization

A focused pilot that turned SMB awareness into measurable marketplace revenue

The client wanted more small and medium businesses using their cloud marketplace, but awareness and adoption were low. We partnered with their team to design and run a targeted pilot that moved from broad messaging to specific, outcome driven campaigns, giving SMBs a clear reason to explore, purchase, and keep coming back.

CHALLENGE

  • Low SMB awareness of the cloud marketplace and the value it could offer their business.
  • Minimal conversion and adoption from existing marketing efforts, with limited signal on what was working.
  • Limited partner marketing engagement, making it harder to create momentum around featured solutions.

OUR APPROACH

  • Designed an always on email motion that highlighted marketplace benefits in simple, SMB friendly language.
  • Launched featured app campaigns that connected specific business needs to curated solutions in the marketplace.
  • Partnered with key software development companies on co-marketing efforts so messages landed with shared credibility and reach.
  • Built a straightforward reporting view so stakeholders could see which messages, offers, and partners were driving results.

RESULTS

  • Established a repeatable motion the client can reuse and scale, rather than a one time campaign.

Consulting services built around real challenges

Project / Program / Product Management

Senior leaders who keep complex initiatives moving, align stakeholders, and provide clear plans, risk tracking, and decision ready updates.

Business Strategy & Implementation

Support to translate strategy into an actionable plan, clarify goals, define workstreams, and stand up the structures needed to execute.

Operations Planning & Management

Design and refinement of business reporting, and tooling so teams have visibility into priorities, progress, and blockers.

Event Strategy & Coordination

Planning and management for high impact workshops, trainings, and multi day events, from content design through logistics and follow up.

Communication Strategy & Execution

Messaging, plans, and stakeholder updates that keep leadership, partners, and internal teams aligned on what is happening and why it matters.

Financial Modeling & Oversight

Practical financial models, forecasts, and scenario views that help leaders understand the impact of decisions before they commit.

Looking for experienced support you can count on?

If your team needs senior level execution without the complexity of a traditional consulting firm, our team is ready to help. Every engagement begins with a straightforward conversation about goals, timelines, and outcomes so you know exactly what to expect.