Partner Program Strategy & Implementation

Project Highlights

  • Enrollment now exceeds 20,000 partners worldwide
  • Expanded benefit packages from 1 to 3 tiers to better support high performing publishers
  • Delivered a differentiated, higher value program that better aligned with partner needs

Services Provided:

  • Program and benefit strategy
  • Market and competitive research
  • Cross functional alignment and implementation
  • Operational design and governance

A focused program design that helped top partners see more value from their relationship

The client wanted to better support established publishers who were already investing heavily in the platform. Their existing program was broad and aspirational, but it did not go deep enough for high performing partners. We worked with cross functional teams to redesign the benefit structure so it felt clearer, more targeted, and more meaningful for the developers they most wanted to keep engaged.

CHALLENGE

  • The original core program was broad and inspiring on paper but lacked depth for established publishers.
  • Existing eligibility and benefits did not strongly attract or retain top tier developers.
  • The offer did not clearly stand out from competing programs in the market.

OUR APPROACH

  • Defined simple guiding principles for how benefits should support high value publishers over time.
  • Conducted market research to understand how other programs were structured and where there were gaps.
  • Recommended and operationalized a richer set of benefits that connected marketing, operations, finance, and product.
  • Aligned stakeholders around a clear path for rollout, measurement, and future refinement.

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