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Partner & Customer Research and Insights

Project Highlights

  • Clear, prioritized insights to guide content and program strategy
  • Stronger alignment between partner needs and publisher support
  • Actionable findings that improved satisfaction and adoption of key programs

Services Provided:

  • Partner and Customer Research
  • Survey Design and Analysis
  • Insights and Recommendations
  • Program and Content Strategy Support

Research that turned partner feedback into clear direction for content and programs

The client needed a better understanding of what software companies actually wanted from their partner publishing programs. We worked with their teams to gather real input from partners, turn that feedback into a clear set of priorities, and translate the findings into practical recommendations for support content, website updates, and program improvements.

CHALLENGE

  • Increase the impact and efficiency of partner facing publisher programs.
  • Drive revenue by improving adoption of third party AI agents in the cloud marketplace.
  • Fill gaps in understanding around what support partners need to publish successfully.
  • Identify which topics and formats should be prioritized for publisher website content.

OUR APPROACH

  • Designed surveys and research activities to surface partner needs, priorities, and adoption drivers for AI agents.
  • Analyzed responses to identify patterns in where partners felt confident and where they needed more support.
  • Stack ranked support types and formats so the client knew which resources to build first.
  • Connected findings back to website experience, toolkit design, and program benefits so insights could be acted on quickly.

Consulting services built around real challenges

Project / Program / Product Management

Senior leaders who keep complex initiatives moving, align stakeholders, and provide clear plans, risk tracking, and decision ready updates.

Business Strategy & Implementation

Support to translate strategy into an actionable plan, clarify goals, define workstreams, and stand up the structures needed to execute.

Operations Planning & Management

Design and refinement of business reporting, and tooling so teams have visibility into priorities, progress, and blockers.

Event Strategy & Coordination

Planning and management for high impact workshops, trainings, and multi day events, from content design through logistics and follow up.

Communication Strategy & Execution

Messaging, plans, and stakeholder updates that keep leadership, partners, and internal teams aligned on what is happening and why it matters.

Financial Modeling & Oversight

Practical financial models, forecasts, and scenario views that help leaders understand the impact of decisions before they commit.

Looking for experienced support you can count on?

If your team needs senior level execution without the complexity of a traditional consulting firm, our team is ready to help. Every engagement begins with a straightforward conversation about goals, timelines, and outcomes so you know exactly what to expect.